Concepts NYC’s Build Out For Their Collab With Asics Is Truly Brilliant

THE 5TH ELEMENT MAGAZINE

Concepts NYC's Build Out For Their Collab With Asics Is Truly Brilliant

In the immortal words of the less than immortal Yung Joc – “Meet me in the trap. It’s goin’ down.” And I’m pretty sure those words were what the good folks at Concepts NYC had echoing in their collective ears as they decided on the best way to promote their recent collabo with Asics. What resulted was a pair of Asics Gel Lyte V’s, dubbed the “8-Ball,” to be released today at Concepts’ brilliant build-out for the shoe in the form of a hood iconic trap house.  Click through for all the wild details on the buil-out and shoes themselves.

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